Your organization and you have a unique relationship that you should nourish. That is the one you have with your data. Your data, how well you keep track of it and how well you use it, will make your business.
You should look at all the ways the people in your organization utilize the data. How they extract, how they compile statistics, how they summarize what they need. If a person is taking some data and analyzing it in Excel consistently, then here is an object of data that your organization might find valuable. This object of data should be backed up and possibly incorporated into the offerings for the rest of the organization.
How you look at data is very important. It is not just a bunch of addresses or sales figures in a table that can be searched. It is the life blood of the organization.
Reporting and querying data is not enough. The end results may need to be incorporated into a unified system of delivery to the rest of the organization. What is important to one might be revolutionary to another.